Marketing with Fire and Focus

KAIDA Marketing Services helps SMEs and growing organisations get more clarity, direction and value from their marketing.

Whether you need a proper marketing strategy, experienced support to strengthen your existing team, someone to lead a specific project or simply an objective pair of eyes on what’s working and what isn’t, I can help.

With more than 20 years’ marketing experience across B2B and B2C, I combine strategic thinking with hands-on delivery. So you won’t get a strategy that looks impressive in a presentation but is impossible to put into practice.

You’ll get marketing built around your business, your customers and what you’re actually trying to achieve.

Marketing Should Start with the Problem, not the Channel

It’s very easy to do marketing.

Post more on LinkedIn. Send another email. Run some ads. Redesign the website. Start a newsletter because somebody said newsletters are having a moment.

But activity isn’t the same as strategy.

Good marketing starts by understanding where the business is now, where it wants to go, who its customers really are and what’s standing in the way.

Only then should we decide what marketing needs to do about it.

That’s where KAIDA comes in.